Step 2 – Using your understanding of your own ethical
theory, find the conflicts and identify the professional practice issues versus
the ethical issues in this business scenario.
You are the operations manager for XYZ Sports Apparel. This
company has recently opened a factory in Guadalajara, Mexico to make various
casual sports apparel. Your product advantage is that XYZ’s clothes are
impregnated with a special chemical that will completely block harmful UV
radiation from sunlight. This will protect the wearers from developing melanoma
from long-term exposure to sunlight through the pursuit of outdoor activities.
The problem is that this chemical has been anecdotally
linked to miscarriages. Your company has met all of Mexico’s published safety
standards even though the chemical has not been approved in the Australia or
the USA and is banned in Europe. You believe that there is not enough
conclusive evidence to suggest that exposure to this chemical will result in
increased risk of miscarriage in pregnant women who wear the clothing. There is
however, considerable evidence that melanoma is the number one cause of skin
cancer deaths in the USA and in Australia. The potential “health” benefit
appeal will be tremendously profitable for the company and there are no laws
being broken in any country by manufacturing this product.
In spite of this your management team is still concerned.
You have been asked to write a memo to your vice president of marketing in the
US home office with your recommendations about what the company should do. In
your memo you will need to justify your view with your own ethical theory, your
view on the rights and responsibilities of an organization (does it have the
same rights and responsibilities as an individual?) and any other practical and
ethical considerations particularly the likely costs involved to make changes
to this practice now.
Section 2 – Write a memo as outlined in the second scenario
(approximately 2,000 words), addressed to the Marketing Manager of XYZ Sports
Apparel with your recommendation about this scenario. In your memo you need to
ensure you:
1) Identify and justify the ethical issues presented in the
case supported by your own ethical theory (from section 1) and appropriate
theory;
2) Identify and differentiate professional practice issues
from the ethical issues in the case, using appropriate theory to support your
claims;
3) Ensure you have clearly outlined your view on what is a
corporation and what its ethical rights and responsibilities should be using
appropriate theory; and
4) Your final recommendations for what the company should
do.
5) 10-15 References
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