Chapter 1 (4-5 pages) Introduction: From Assignment 01 includes:
1.1 Your business research topic. What is your topic and
what is its business significance.
1.2 A brief background/literature discussion of your topic.
Provide a list of research questions for the identified business problem or
opportunity.
1.3 A brief description of the research methodologies and
techniques to be used for the research project. What research methodology will
you use?
1.4 A description of the research process. What will be the
steps in your project?
1.5 Outline describing what will be in each chapter of the
report.
Chapter 2 (8-12 pages) Literature Review: From Assignment 02
include:
2.1 Introduction to Literature Review: Start with
introduction which includes a list of the topic you will do a literature review
on, what your hypotheses are from these topics that you are starting out with.
2.2 Topic 1: Define your 1st key word or phrase. Provide
strengths and weaknesses from literature about the topic. Provide at least 4
references. Analyze your hypothesis about this topic and discuss your
conclusion.
2.3 Topic 2. Define your 2nd key word or phrase. Provide
strengths and weaknesses from literature about the topic. Provide at least 4
references. Analyze your hypothesis about this topic and discuss your conclusion.
2.4 Topic 3: Define your 3rd key word or phrase. Provide
strengths and weaknesses from literature about the topic. Provide at least 4
references. Analyze your hypothesis about this topic and discuss your
conclusion.
2.5 Topic 4: Define your 4th word or phrase. Provide
strengths and weaknesses from literature about the topic. Provide at least 4
references. Analyze your hypothesis about this topic and discuss your
conclusion.
2.6 Conclusion to Literature Review
Chapter 3 (6-8 pages) Data Collection and Analysis
3.1 Introduction to Data Collection and Analysis
3.2 Data Sampling Method. How will you get the data you need
to test your hypotheses? What tools or devices will you use to make or record
observations? How will you choose the sample? What degree of accuracy or level
of confidence can you guarantee?
3.3 Data Analysis. What combinations of analytical and
statistical process will be applied to the data? Which of these will allow you
to accept or reject your hypotheses?
3.4 Conclusion to Data Collection and Analysis
Chapter 4 (3-5 pages) Discussion of Results
4.1 Discussion on Hypotheses. Was your initial hypothesis
supported or rejected? Why?
4.2 Discussion on Literature and Research Results. What are
the implications of your findings for the theory base, for the background
assumptions, or relevant literature?
4.3 Recommendations. What recommendations result from the
work?
Chapter 5 (1-2 pages) Conclusion and Future Work
5.1 Conclusion: Brief summary connecting your business
research topic to your research results
5.2 Future Work: What suggestions can you make for further
research on this topic?
Bibliography
At least 16 references properly referenced.
Appendix
Here you could include the PowerPoint slides from your
presentation, any (empty) surveys, any extra information of value such as extra
data analysis not included in the chapters.
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